When it comes to business, Microsoft Excel has been one of my best tools. It’s been quite helpful for most of my problems. Storing data, complex calculations, pivot tables, predictions, graphs and so on. However, even though it solves lots of my problems, it’s been becoming hard to keep all the data in a single file (with sheets) because of the file size. Doing individual files solve the size problem but then, it’s hard to keep everything updated.
What I actually wanted was quite simple. Clean, fast and smooth tool to manage all my acquisition leads with minor visuals, quick comparisons and being able to find the info I wanted with a few clicks without any delay. Also, wanted to add some extras for possible future use. So I built DomainNameCrm.com.
As you can see from the domain itself, it’s a simple all in one (or all in one wanna be) tool for domain brokers and investors. There are 6 functions in the tool:
Broker: This is where you manage your leads as a broker. You can add, remove, edit leads, see your monthly, annual, all time number of leads, volume, commission etc. Leads also have status so you can see the number of active, completed, etc. leads as well as the leads that are not irrelevant.
Investor: This is the tab for investors. You can add domains with details such as if the added domain is hand registered, acquired by private deal or drop catch. You can add the price you paid, the date you bought/registered, registrar info, sold price, deletion/drop date, where sold, etc. The system also calculates your ROI once you put your acquisition price, date and renewal/registration price.
Sales DB: This is basically your own NameBio. I know it doesn’t sound “logical” for lots of people out there but it made sense to me as I have a huge list of sales that are publicly announced and under NDA and it feels good to me having them in a simple page where I can check anytime I want.
Domain DB: This one is can be used both by brokers and investors. As a broker, I keep receiving emails from people who would like to sell their domains so, for me, instead of losing these domains in emails, I keep them stored for possible future acquisitions.
WHOIS: Simple whois, nothing special and to be honest, not in a good mood now, I’ll make it better when I feel like doing it.
Appraisal: This is a good one. Again, I know A LOT of people do not like automated appraisals and I see and understand WHY. Because like almost all of them we’ve seen and we currently have just give terrible results. Excluding a few news ones as I believe they give constant reasonable outputs.
I personally believe there is no way to appraise a domain with an exact price. Not by human, not by machines, not by AI. The human touch is necessary and even that’s not enough. It’s just the nature of these assets. However, we can always do better.
I trained this guy with my own experience and fed him with hundreds thousands of comparable sales. The results are quite satisfying. At least with the data I tried. I know there’s still lot to improve it’s worth to try to have an idea about what your domains are worth.
The site is free to use as I’m using it for myself already. So, if you want to give it a try, use it for yourself and if you consider giving me some feedback, please be my guest!
You can see a few screenshots from the tool below:



